There are 60 million Hispanic Americans in the United States — and the way most brands speak to them is broken.
EB Management was built to fix that. We're a cross-border talent and influencer agency representing 20+ creators — from Marko and Hannah Stocking to Lele Pons and La Segura — with a combined audience of more than 300 million followers.
From our offices in Miami, Mexico City, Bogotá, Madrid, and Caracas we run the entire campaign lifecycle: research, creator selection, content production, brand approvals, and reporting. Same process for a $4K activation or a $200K brand ambassadorship.
The result: brands that finally talk to the Latin audience the way the Latin audience actually speaks.
A Spanish-language version of your US campaign isn't a Hispanic strategy. We build for the audience first — language follows.
We report on lift, CPM, and sell-through. If a 200K creator beats a 5M creator on conversion, that's the right call.
We protect creator voice — because the audience is following them, not the brand. Our brief is a guardrail, not a script.
The Netflix Wednesday campaign went live in 72 hours. We are built to move fast without sacrificing approvals or accuracy.
Esther Beniflah is a co-founder and the public face of EB Management. She built the agency to connect US brands with the Latin creators their audiences already follow — long before "multicultural marketing" became a category in every brand's media plan.
Esther leads talent relationships, brand partnerships, and the day-to-day operation of the agency across five offices.
Esther@ebmanagement.ioWhether you're a brand looking for the right cultural voices, a label preparing a release, or a creator looking for representation — we'd love to hear from you.
