Two campaigns we're proud of — one a 72-hour fire drill for Netflix, the other a 9-month performance partnership for one of America's fastest-growing beverages.
Netflix hired EBM to drive awareness for the US-Hispanic and LATAM launch of Wednesday by activating LatinX TikTok creators. With 72 hours before the show went live, we picked four Gen-Z creators — Mike Toks, Sol Carlos and others — paired the Wednesday title sequence with the Netflix US title sequence, and seeded content across the Dominican Republic, Mexico, Argentina, and the US.
Wednesday became the #1 Netflix show globally and the #1 show in every market our campaign touched.
OliPOP, one of the fastest-growing beverages in America, hired EBM to expand into the US Hispanic market — with a specific emphasis on the Southeast and West Coast. We targeted women 25–44 and men 24–35 and built a 12-creator campaign mixing Mommy Bloggers like Yuvanna Montalvo with male fitness creators like Beta Mejia.
Authentic content. Brand-approved drafts. Industry-leading 1.63 CPM rate. And the top quarterly revenue growth of the campaign window in key cities like Miami.
Every case study started with a 30-minute call. Yours probably should too.
